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You probably know that Search Engine Marketing exits; or maybe not. If you are an online business newbie, the Internet jargon can be overwhelming. But even experienced Web marketers might be interested in updating information on the Search Engine Marketing. Search Engine Marketing, SEM, includes a variety of processes to increase visibility of websites on search engine result pages, or SERPs. Methods used are: SEO, or Search engine optimization Pay per click advertising Paid inclusion Pay per click ads may generate business, but more often than not, you may be paying for casual clicks by curiosity seekers rather than potential customers.